Actual use of the evaluation findings often depends on how well the report meets the information needs of the primary intended users. Hence, it is important to discuss the content, sharing, and use of the evaluation report and other dissemination products during the initial planning of the evaluation, even though it may be one of the last evaluation tasks.
Findings can also be communicated to those who do not have a direct ‘stake’ in the evaluation. For example, lessons learned from the evaluation can be helpful to other evaluators or program staff working in the same field; or, it may be worthwhile sharing some of the findings through articles or stories to attract wider attention to the organization’s work, or to spread news about a particular situation.
Sharing evaluation findings through a report is only one way to distribute findings. Depending on the audience targeted and the available budget, other options may include:
Presenting findings at staff fora and subject matter conferences
Developing a video version of the findings
Sharing stories, pictures and drawings from the evaluation (depending on the methods used to collect the data)
Creating posters or infographics for display
Producing a series of short memos
Products tailored to different audiences: Evaluation Summary, Policy Brief, newsletter, conference presentation, poster, video etc.
Further information & Resources
Develop reporting media -provides further guidance, resources and examples to written and other types of reporting media including creative options (such as infographics, reporting in pictures).
Next:Step 9 (Sub-step). Archive the evaluation report and data (if appropriate)
Back:Step 9. Disseminate reports and support use of evaluation
Make evaluation reports available and engage with primary intended users to make the results accessible. (n.d.). Retrieved January 24, 2017, from http://betterevaluation.org/en/node/5301